Personal Branding for Tivon Pennicott
A personal brand shoot for a standout voice in modern jazz, capturing his bold personality through vibrant studio backdrops, natural outdoor light, and expressive, movement-driven direction.
The goal of the project was to reflect Tivon’s playful spirit, creative confidence, and deep connection to music—not through performance, but through presence. The imagery aims to translate his openness, joy, and evolving artistic identity into a visual language, one that feels just as soulful and nuanced as his sound.
→ My role: visual concept, photography, brand storytelling, moodboards, shoot planning, post-production
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Concept & Narrative: Created a visual identity for jazz saxophonist Tivon Pennicott — blending color, natural light, and texture to reflect his playful energy and artistic depth.
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Creative Direction: Developed the overall look and feel through moodboards and shot planning, aligning visuals with Tivon’s creative spirit and musical voice.
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Team Assembly & Styling Collaboration: Collaborated on wardrobe and styling to capture his personality — soulful, distinctive, and effortlessly cool.
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Photography: Shot the entire series with a focus on authentic expression, dynamic composition, and use of natural light.
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Direction on Set: Led shoot flow and framing, providing creative guidance on energy, posture, and mood to craft compelling, story-driven portraits.
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Post-Production: Handled all editing to fine-tune tone, color, and visual cohesion — ensuring a final set of images that felt elevated, personal, and true to the artist.