Found in the Sea

This project is a collaboration with the jewelry designer My Dearest World, who crafts surreal accessories from natural, sea-found materials. The creative direction aimed to capture the raw beauty of nature while introducing elements of surrealism. One of the standout pieces features a seashell discovered deep in the ocean, symbolizing the connection between nature and craftsmanship. Organic forms were merged with unexpected design, drawing on influences from fashion and beauty.

→ My role: Concept development, creative direction, photography, styling input, shoot planning, post-production

Concept & Narrative: Created a surreal visual story for jewelry brand My Dearest World — inspired by marine textures, natural forms, and the hidden elegance of the ocean.

Creative Direction: Led the aesthetic from mood to execution, blending feminine, mysterious, and elemental themes to reflect the brand’s identity.

Team Assembly & Styling Collaboration: Worked closely with the team to pair organic materials and styling with the jewelry’s forms. Defined color palette and visual motifs rooted in underwater hues and reflection.

Photography: Shot the full campaign, using soft light, mirrors, and layered compositions to evoke a dreamy, aquatic atmosphere.

Direction on Set: Directed all visual elements — model movement, composition, and lighting — to create images that felt fluid, intimate, and otherworldly.

Post-Production: Handled full editing process, refining tone and texture to maintain mood consistency and elevate the final visual narrative.